MEDIA CENTER
KG Mobility Launches Its All New Torres EVX at an International Media & Test Drive Event in Istanbul, Türkiye
Mar.05.2024
- The Torres EVX is the first EV to be launched into the global market since the company changed its name to KGM
- The company to expand its global market share by launching new cars, strengthening its product line-up and exploring new markets
- KGM chairman Kwak Jea-sun attends event as the business focuses on a major product push
[March 5, 2024] KGM(www.kg-mobility.com)has invited the international automotive media to Istanbul, Türkiye for the launch and test drive of its all new Torres EVX, and the springboard to grow sales globally.
KGM chairman Kwak Jea-sun attended the driving event at the Grand Tarabya Hotel, Istanbul on the 5th of March, along with 150 invited guests that included journalists and distributors from 28 European countries. The event was co-hosted by Hwang Ki-young, head of KGM’s overseas business and his team.
Building on the success of the Torres, the Torres EVX is an exciting mid-size authentic SUV designed to perform as a highly efficient electric vehicle. While defined by its strong styling, its standout feature is its electric power which offers the benefits of an EV in everyday use while also adding the role of a traditional SUV to provide genuine off-road driving capability.
Its rugged looks and great load space make it perfect for carrying everything the driver needs to enjoy outdoor activities; by fulfilling these roles, the EVX is a true pioneer and a real adventurer compared to more urban-focused electric SUVs in the market.
Kwak Jea-sun commented: "The Torres EVX is the first electric vehicle to be launched in Europe since the company changed its name from SsangYong to KGM; it is a historic step as KGM establishes itself as a global mobility company. In particular, Europe is a critically important market that accounts for more than 50% of KGM's exports and a growth market that has increased sales by more than 20% since 2022."
Starting with a press conference, the event was followed by a media test drive of some 80 km from the start point in Istanbul to Casa Lavanda Hotel in the east over a mix of highways and national roads to fully demonstrate the driving performance of the Torres EVX.
Since launching in its domestic market of Korea, sales of Torres have far exceeded expectations, and press feedback has already been extremely positive with comments such as: "The car gave a soft ride in the city centre, but I could feel the power on the highway," and "The Torres EVX has a differentiated authentic SUV style, smooth acceleration, a strong performance yet quiet drive”.
The Torres EVX was launched in Korea in September last year. Shipping to international markets commenced in December, and global sales will start immediately after this launch event.
The company is particularly looking to expand and diversify its dealer network worldwide, and explore new markets such as Greece, the Middle East and Africa, and expand its reach into international markets this year by launching other new models including a forthcoming C+ SUV with the project name J120.
In addition, KGM is looking to strengthen awareness of its brand through a range of initiatives including co-operative marketing with distributors as well as pan-European advertising and digital marketing.