“ We make a strong commitment to customers' safety and happiness by providing human-centered products and services with breakthrough innovation.
Furthermore, we achieve sustainable and solid growth and goal of contributing to our society ”


"Most Innovative and Respected
Korean Automotive Company"
This is our new vision for us to make together by implementing management philosophy
(Core purpose) and
confronting new challenge.


Company that provides differentiated products and customer-satisfying services by bringing these innovations, Technology Innovation for Human and environment, Customer Innovation that goes beyond customers' needs and expectations, and Service Innovation that drives customer's choices.


Company that gives utmost satisfaction to stakeholders including shareholders, employees and business partners through mutual respect, collaboration along with mutual growth, which results in becoming respected company that receives great admirations from stockholders, employees, business partner and all the interested parties as well.


Company that hands down glorious heritage and introduces innovative way, Company that eventually makes its prestige soar as of a Korean automotive firm in global market.


The principles by which we will conduct our business

-In other words our core values that must guide all our actions while striving to achieve our goals.

Customer First

  • Think from a customer perspective and work to satisfy customers
  • Provide top-quality products and services to customers
  • Pursue mutual growth by cooperating with partners

Global Mindset

  • Understand diverse cultures and the global markets
  • Foster a global mindset and expertise


  • Act according to law, regulations and principles with honesty and dignity
  • Do not compromise actions that go against principles

Respect & Collaboration

  • Respect and communicate with people in trust and openness
  • Think team first and mutually cooperate


  • Do not be afraid of failures and have a future-oriented mindset
  • Set enterprising goals and act in an innovative and challenging manner
  • Accept changes positively and handle them actively