"Most Innovative and Respected
Korean Automotive Company"
This is our new vision for us to make together by implementing management philosophy
(Core purpose) and
confronting new challenge.
Innovative
Company that provides differentiated products and customer-satisfying services by bringing these innovations, Technology Innovation for Human and environment, Customer Innovation that goes beyond customers' needs and expectations, and Service Innovation that drives customer's choices.
Respected
Company that gives utmost satisfaction to stakeholders including shareholders, employees and business partners through mutual respect, collaboration along with mutual growth, which results in becoming respected company that receives great admirations from stockholders, employees, business partner and all the interested parties as well.
Korean
Company that hands down glorious heritage and introduces innovative way, Company that eventually makes its prestige soar as of a Korean automotive firm in global market.