▪ Ssangyong aims to target the rapidly increasing number of high net worth customers in China along
  with Chairman W , CW700 limousine
▪ A total of seven models  will be on display, including the concept car XIV-2 as well as
  mass-produced cars such as the Korando
▪ Ssangyong is pushing ahead with aggressive marketing initiatives involving the diversification
  of the product lineup and expansion of the sales network

On April 23, Ssangyong Motor (President & CEO Lee Yoo-il; www.kg-mobility.com), part of the USD 14.4 billion Mahindra Group, announced the display of a new luxury sedan, the Chairman W 2.8, along with a diverse SUV lineup, including the Korando  and Rexton, at the 12th Beijing International Automotive Exhibition, as part of its efforts to gain a foothold in the Chinese market.

A Company spokesperson said that the Chairman W 2.8, a new luxury sedan tailored to the local market in China, would be introduced at the automotive event to be held at the China International Exhibition Center (CIEC). The event will start on April 23 with a press event and will run through May 2. According to the Company, this launch forms a part of its efforts to reinforce the Company’s product lineup in China, which has emerged as the biggest automotive market in the world. The event will also give the Company the opportunity to present its vision of product development by introducing its XIV-2 concept car developed as a strategic model in preparation for intense global competition.

The Chairman W 2.8 will play a pivotal role in breaking through the Chinese luxury sedan market along with the Chairman W, CW700 limousine shown at the Guangzhou Motor Show last year. The sedan is equipped with an inline 6-cylinder XGi 2800 engine, which guarantees very smooth driving and reduced noise levels. It also provides an excellent level of safety as it incorporates Benz’s 7-shift (7 forward and 2 reverse) T-Tronic gear set-up and a sophisticated ESP system.

Other features include an entertainment system, with 7.1 channel surround sound provided by top-notch car audio brand Harman Kardon, the Driver’s Information System (DIS), Driver’s Position Memory System, and heated/ventilated luxury leather seats, which all target high net worth customers.

At the Beijing Motor Show, Ssangyong Motor will focus on strengthening its product portfolio and laying a strong foundation  in the China market. The exhibition space will  focus on visitor convenience  as it will incorporate a two-tiered lounge-type booth on the 713㎡-sized exhibit space where seven models are to be displayed, including concept cars and mass-produced models.

The Company expects its XIV-2 concept car to repeat the success it enjoyed at the Geneva Motor Show last March and create a whirlwind of popularity among local customers. The Company plans to develop diverse versions of its SUV coupe concept car, including 5-door/3-door models, a coupe model, and a long body model, which come complete with a soft top system. Mass-produced models such as the Korando  and Rexton,will also be on display.

In 2011, the Company signed a sales agent contract with Pang Da Automobile Trade Co., Ltd., the largest car vendors in China, and SCAS Motor Service Co., Ltd., .in connection with a plan to expand its sales network throughout China. These companies are known for their broad networks and considerable sales experience.

The Company has set a yearly sales target of 10,000 cars and plans to increase it gradually. It also plans to increase the number of individual sales networks from the present 80 to 150 by 2014. The Company sees the possibility for good growth in the Chinese market, which is currently showing a shift in trend from small-sized cars to mid- and large-sized ones.

Lee Yoo-il, CEO of Ssangyong Motor, said, “China has emerged as the world’s largest car market and is steadily growing. We are planning to expand our presence in this valuable market through the introduction of the Chairman W 2.8, which was developed specifically for the Chinese market, and the aggressive marketing of our luxury sedans and SUVs.”