▪ Ssangyong’s global sales in October returned to 11,000 units, posting a 11.3% rise compared to previous month
▪ Its monthly exports in October also recovered to 6,000 level in four months since June, posting 15.4% growth compared to previous month
▪ Ssangyong will meet increasing needs for SUVs through various customer events and diversification of export markets
Ssangyong Motor (CEO Lee Yoo-il;www.smotor.com/en), part of the Mahindra Group, today announced that the company sold a total of 11,598 units in October 2014 – 5,455 units in domestic sales and 6,143 in exports including CKD kits.
Its monthly sales dropped by 18.6% year-on-year due to reduced shipments affected by the strong won, but returned to the level of 11,000 units in three months helped by sales growth for two consecutive months.
Particularly, its sales have entered a recovery phase by showing continuous month-to-month growth recently. The sales in September increased by 6.7% compared to August and sales in October increased by 11.3% compared to September.
In the domestic market, its monthly sales decreased by 12% from a year earlier due to shrinking market. However thanks to sales increase of main models, it showed an increase of 7.1% from the previous month and its cumulative sales still kept an upward trend with an increase of 8.1% over the same period last year.
Ssangyong’s monthly exports has recovered the level of 6,000 units in four months since June by increasing by 15.4% compared to September 2014, even though it dropped by 23.6% compared to October 2013.
Such signs of recovery were attributed to high year-on-year growth in the Chinese and European market with 249% and 41.2% respectively on a cumulative basis. The company has pushed forward a diversification of export markets including the Chinese and European markets to make up decreased sales in main exports markets.
Meanwhile, Ssangyong has met increasing needs for SUVs aggressively by expanding outdoor-style events to provide customers with an opportunity to enjoy a pleasure of outdoor activities utilizing its line-up of vehicles suitable for leisure activities and camping.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “Our sales have rallied since August even though its sales in October dropped over the same month last year due to decreased shipments to main exports markets,” adding, “We’ll maintain a sales growth by carrying out differentiated sales strategies including outdoor-style events for customers and diversifying export markets.”