▪ Service managers from 10 countries in Middle East and North Africa participated to strengthen service quality.
▪ Discussed parts and service policies and future vision, and service quality improvement plan.
▪ Continue to work to strengthen differentiated services competence in global markets.
SsangYong Motor Company(CEO Yoo-il Lee;http://www.kg-mobility.com/en), held the2014 Middle East Service Conferenceto strengthen its service quality in overseas markets.
The conference was held in RTC (Regional Training Center) in Istanbul, Turkey, the key point of service network in Middle East which was newly built last year with its biggest size in global networks. After sales service representatives from ten countries in Middle East and North Africa region, including Turkey, Iran, Libya, participated in this conference.
During the conference held on June 3 and 4, service and parts managers from each country reviewed this year’s performances and set plans for next year, as well as shared policies and visions on parts and overseas sales service.
In the meantime, service managers from SsangYong headquarters plans to tour around Middle East countries in order to check service network status and set up measures to enhance service qualities.
Starting from Southern American region in 2011, SsangYong has continued to hold regional service conferences regularly in different regions, Asia and Europe in 2012, and followed by Middle East and North Africa this year. SsangYong plans to strengthen service quality and competence by actively communicating with local networks and sharing benchmark cases.
What’s more, SsangYong Motor Company also intends to hold Global Service Conference in Korea in 2015, followed by the previous Global Service Conference in 2013.
“Service Conference this time was meaningful as respect to improve service quality and continue to explore new markets in these regions, followed by the service conference in Southern America in 2011 and Europe in 2012." said Choi Johng-sik, Executive Vice President and Head of Sales & Marketing G.HQ of SsangYong Motor Company. He added “As different service competence is important as product competitiveness and quality, SsangYong will continue to make efforts to improve service quality in various ways."