▪ Ssangyong Motor sold a total of 9,136 vehicles in Aug.- 3,706 in domestic sales and
5,430 in exports, decreased by 9.5% compared to the same period last year
▪ The decrease is temporary caused by the depressed global economy and
decreased number of working days. Ssangyong Motor will expand its sales by
strengthening the product lineup.
▪ Ssangyong Motor will promote its sales by enhancing the brand image through
various customer participation events.
Ssangyong Motor (President & CEO Lee Yoo-il;www.smotor.com), part of the US$15.4 billion Mahindra Group, announced on Sept. 3, 2012 that the company sold a total of 9,136 vehicles in Aug. 2012 – 3,706 in domestic sales and 5,430 in exports including CKD, respectively.
Ssangyong Motor explained that the decrease in sales was temporary caused by decreased number of working days for summer vacation and reduced demand due to the depressed global economy.
The company added that the delivery of some refreshed models has been delayed, and it will expand its sales by solving the delayed delivery issue shortly.
Thanks to the increased sales of the Korando C and the Korando Sports, domestic sales increased by 8% to 3,706 vehicles compared to the same period last year. However it is an 11% decrease compared to the previous month.
Exports registered at 5,430 vehicles with an 18.6% decrease compared to the same period last year and a 2.9% decrease compared to the previous month due to the reduced global demand and working days. However, the company plans to catch up its sales by launching the Korando C with gasoline powered auto transmission.
Furthermore, the company plans to expand its sales by organizing various customer participation outdoor events such as a driving school and camping regularly under the integrated promotion brand 「Ssangyong Adventure: exciting RPM」, which was launched in Aug.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “Even though total sales decreased temporarily due to the sluggish global economy and the reduced number of working days, we will expand the sales by strengthening the export product lineup such as the Korando C with gasoline powered auto transmission,” adding, “We will also promote sales by enhancing the brand image through various customer participation activities.”