SsangYong Motor building an advance base in Europe through the establishment of the European representative office


- Established the 「European representative office of SsangYong Motor」 in the Salamanca district of Madrid, Spain
- Planning to enhance the brand image by engaging in a wide array of marketing and sales activities that incorporate local characteristics
- Laying a foundation for a second leap forward in the European market

SsangYong Motor (CEO and President Hyung-tak Choi officially opened the 「European representative office of SsangYong Motor」 in Salamanca, a central commercial district in Madrid, Spain, on July 1 local time, in order to enhance its competitiveness in Europe, its major export market.

The European representative office of SsangYong Motor is anticipated to substantially contribute to the expansion of SsangYong Motor’s share of the European market by enhancing the company’s brand image based on marketing activities that are closely in line with local market characteristics, analyzing the European market and customer needs, and quickly responding to European environment and technology-related regulations.

SsangYong Motor currently has roughly 910 distributors and dealers in Europe. By founding the SsangYong Europe Parts Center in Breda, the Netherlands last year, SsangYong Motor further strengthened the maintenance capabilities of dealerships through the establishment of a systematic parts supply system. Spain, where the European office is located, is the largest European market of SsangYong Motor, accounting for approximately 37 percent of the company’s export volume.

Vice President QiongGen Yu in the sales division participated in the opening event, and said, “Today is a meaningful day in that SsangYong Motor is taking its first step towards providing better quality and improved services to its European customers. By using its European representative office as an advance base, SsangYong Motor will feature various product groups that it is currently developing in the European region, thereby achieving a second great leap forward.”

On July 2, the day following the opening ceremony, a test drive event of the Kyron rally model will be held and attended by European journalists. SsangYong Motor will unveil the outstanding technologies it had accumulated by participating in various rallies.

The European representative office is the second directly-run representative office to be opened overseas, following the Chinese office.